Cyber Monday? C'mon Man!

I was recently watching TV when I heard something about this "Cyber Monday" phenomenon going on, and I was confused. I then was informed by my mom that it was an online sale day, the Monday following Thanksgiving and the infamous "Black Friday". Now, my family and I agree that the whole marketing ploy is just ridiculous (in our opinion). I realize that it can help stimulate the economy, but after this weekend is over, then what? You are left with smaller margins for retailers and costumers anxious for more great deals like they just encountered: "heavy discounting may pressure retailers' profit margins, online and offline." (To see the full story, click here. Now, I think that "pressure" is the last thing we want our retailers to be going through. With all the 'hoopla' about a fiscal cliff we are approaching and the president and Congress struggling to get along, I think this dinky little annual sales days are ridiculous and unnecessary (for further coverage and opinion on the fiscal cliff, see my last blog post).

When I first found out about Black Friday, I thought it was a joke how much coverage it got. While watching football on Thanksgiving this year, I painfully had to sit through commercial after commercial telling you to come in early to get the best deal. Also, I think it is even coming to a retailer "late", because I started seeing ads that told the viewer sale prices started as early as TEN AT NIGHT! So it really isn't Black Friday, it is Thanksgiving Thursday, Sales Saturday, Save Cash Sunday, and now also Cyber Monday?!? I think my opinion is loud and clear, but what do you think of the sales weekend in late November that is now becoming an annual occurence? Over the top or not?

You stay classy, San Diego.